Media TrainingFor Leaders
Take
Control
Senior leaders are expected to champion their brands and engage regularly with the media. They’re required to announce good news, justify bad news, and manage crises. Their words move markets and impact policy.
That’s why HWM delivers customised media training to help leaders stay on message, confidently take control of the narrative, and get their viewpoint across.
Our media training empowers C-suites, government ministers, board members and young leaders. We help them articulate insights, deliver their messages, and overcome barriers that get in the way of effective public appearances.
Our intensely rewarding and interactive media training sessions are always individualised to specific client needs.
We understand
what interviewers are looking for because we are hired professionally to interview influential decision-makers.
We anticipate
what audiences want because we’re expert directors, journalists and public speakers.
We know
how to get you interview-ready because we've helped other senior leaders excel time and again.
Powerful
Presentation Skills
Command
The Room
Your training covers the spectrum of public engagement opportunities. Be it keynote speeches, panel discussions or board meetings, we take you through the presentation skills needed to elevate your delivery.
Your training is interactive and practical, with simulations and practice runs, all customised to you.
HWM gives you actionable tips on body language, delivery, voice control, and much more. Each step is designed to immediately start improving your presence and delivery.
With award-winning public speakers as your trainers, you’ll gain the skills to make genuine impact no matter what room you’re in.
Impactful
Storytelling
We Help You
Tell Your Story
We help you define your narrative through storytelling exercises. We make sure that you are confident and on target no matter the platform. We also have the strategic ability to engage with and refine your messaging.
We break down the elements of a good corporate story. We work with you on the opening, closing and key messages. Be it a board presentation or a big keynote speech, we’ll get you ready to deliver.
LeadershipPresence
Clarity
& Confidence
Our media and presentation skills training combines with strategic direction to guide senior leaders. Longer-term bespoke support empowers you to build an effective leadership brand and deliver on your agendas.
We help leaders enhance their executive presence. We advise on engagements and positioning to ensure maximum impact. We also support you through each engagement with personalised suggestions, talking points and targeted feedback.
- Strategic positioning
- Engagement support
- High-stakes meetings
- Talking points
- Difficult question preparation
- Presentation & delivery
- Non-verbal leadership signals
- Confidence & clarity
- Voice control
Crisis
Communications
Enact
Crisis Scenarios
We brainstorm, rehearse and enact possible crises and responses with our leaders. We collaborate with internal comms teams to set up crisis scenarios that discover, evolve and perfect the right messaging under pressure.
We put your crisis messaging to the test with pilot interviews, and can even create simulations with trained actors to put the finishing touches on preparation.
Bespoke
Solutions
Tailored
Support
Every leader is different in their goals, strengths and what they find challenging. That’s why all our sessions are bespoke to the individual. We design around what you want to achieve, and the specific barriers you want to overcome.
Whether it’s a fear of cameras or hesitation in public speaking, we help VVIPs master messaging and delivery with the greatest confidentiality and discretion.
Our
Process
Together, we workshop your messages to create memorable soundbites that get your point across. We teach you how to smoothly deliver your point of view and back it with evidence. And invaluably, we give you insight into what journalists and audiences want from you.
HWM has a decade of experience in crafting memorable messages at the highest level across industries. We put that expertise at your disposal. Because when you’re confident in your message, you’ll be confident in you.
There’s always a reason behind a public engagement. We help you understand the context and the ideal outcome for you. This means you’re in control before the journalist asks the first question, or a board member challenges you. With us, you learn about different public engagements – from interviews and panel discussions to keynotes and internal town halls.
We’ve found your messages and honed your talking points. Now, we’re going to workshop delivering with clarity, confidence and gravitas. We teach you what works on camera, on stage and in the board-room. We examine body language, hand gestures, eye contact, voice control and so much more.
We brainstorm crisis messages and hone them with your team. We put these to the test in simulated interviews. We can also prepare interactive scenarios with skilled actors to test your responses in specific scenarios.
Diction and Voice
Speaking clearly and pitching your voice the right way helps you gain control and stay comfortable. We work with you on voice clarity, breathing and control so you come across as calm and assured.
On-Camera Presentation
We’ll give you insider tips into how to improve your on-camera appearance and body language. We'll get you familiar with performing on camera under bright lights so you can deliver when it matters.
Body Language
Here’s a tip: you need to look relaxed, but also alert. It’s not a posture most of us adopt in real life. The good news is that we have a set of really easy steps to get you into a state of “relaxed poise” for your next interview.
Overcoming Nerves
Find yourself nervous when in front of a camera, a journalist or a large audience? Most people do. But don’t worry. We can transform even the most self-conscious individual into a confident communicator, regardless of how nervous you feel.
Meet Your
Trainer

Eve Hester-Wyne
BBC-trained Eve Hester-Wyne is one of the most experienced and respected director/journalists working in the Gulf region. She has directed and scripted a host of noteworthy projects all over the world, for broadcasters of international repute such as National Geographic, the BBC, CNN, NBC, CBC, Bloomberg, and RTE.
As a media trainer, Eve’s unique advantage is that she’s not just a trainer, she’s a “doer”. The skills she teaches in her training sessions are the same ones she uses on a daily basis in her work as a director, journalist and interviewer.
Eve has an in-depth knowledge of the Gulf’s government, society and senior figures. This makes her ideally placed to lead tailored media training to benefit top management and CEOs for companies in the region.
Behind
The Scenes
Energetic
& Engaging
From the start, our trainees find themselves in the thick of it, doing interviews on camera and honing their skills with live feedback. We don’t do “listen to the teacher” lectures. Instead, the atmosphere is interactive, dynamic, and full of stimulating exchange. It’s exciting, rewarding, and there’s never a dull moment!
What started as a media training workshop quickly became a deep dive on effective message construction and delivery, which will be incredibly useful for our BBG ambassadors in their discussions on and offline with members and industry stakeholders around the UK and UAE trade relationship, compliance and Expo 2020.Katy Holmes, Marketing Manager, British Business Group Dubai and Northern Emirates
I had the pleasure of working with Eve and the brilliant team of HWM for media and crisis management session for the regional senior management of the Group. They were extremely professional and delivered above and beyond my expectations. This is definitely the first of many more collaborations to come.Ruwaida Abela | Assistant Vice President, Corporate Communications - Middle East, India and Indian Ocean | Shangri-La International Hotel Management Ltd.
You managed the challenge of DISTREE in Abu Dhabi with a lot of professionalism and put an amazing amount of energy in all the sessions. Well done, and I look forward to working with you again.Farouk Hemraj | Founder, Distree Events
We’ve been working with HWM regularly for PR and journalistic copy. They’ve been consistently excellent over years, and understand our clients as well as any member of the team. They keep our clients happy, and that works well for us.Joe Akkawi | Managing Partner, Paz Marketing
I came to HWM with a specific problem – I wanted our menus to be clear about the food we offer. They sat down with us, took us through the customer journey and came up with a copy and layout that was intuitive and told hungry customers exactly what we cook up. Nice work! Tahir Shah | Founder, Moti Roti
I heard great things about HWM in the past but never had the opportunity to work with them until recently. The project was easy to explain in person but was hard to get the right words across in writing. Not only did they “GET IT” but they also shared valuable advice. They were efficient, straight to the point and I had my project completed in 10 days.Shamim Kassibawi | Founder, Spread Communications
We’ve worked with HWM on a large website project for one of the UAE’s largest real estate brands. He delivered great copy on time, and synced effectively with everyone involved. It was great working with them – to the point that now, when the client has approached us again, they are our default choice for the project.Devesh Mistry | UX Director and Co-Founder, Red Blue Blur Ideas JLT
HWM helped us launch a next generation product in the market. We came to them for copywriting but they took us through our entire business model to come up with web, sales and company profile copy that makes the product’s advantages absolutely clear. They totally get the business world, and we really appreciated how invested they were in making our product work.Dr. Leen Alsaka Amini | Marketing Director, Lenizer FZ-LLC
