Media TrainingFor Leaders

Take

Control

Our flagship programme prepares leaders to navigate any media interaction with confidence. From live TV interviews to press conferences, we equip you with the skills to own your narrative.

We understand that leaders are expected to champion their brands and engage regularly with the media. Their words move markets and impact policy.

That’s why HWM’s bespoke media training helps you stay on message, confidently take control of the narrative, and get your messages across.

Our programmes empower CEOs, government ministers, board members and founders to articulate insights, handle challenging questions, and use media engagements to their advantage.

We understand

the role of leaders as spokespeople, and the pressures that come with it.

We anticipate

the tough questions you might face, before they're asked.

We know

how to turn media moments into strategic wins for you and your organisation.

OurProcess

Let’s define your story first. Together, we refine and structure your messages to create memorable soundbites. We give you insights into what ideas and data points are interesting to journalists and other audiences.

There’s always a reason behind a public engagement. We help you understand the context and the ideal outcome for you. This means you’re in control before the journalist asks the first question, or a board member challenges you. With us, you learn about different public engagements – from interviews and panel discussions to keynotes and internal town halls.

We’ve found your messages and honed your talking points. Now, we’re going to workshop delivering with clarity, confidence and gravitas. We teach you what works on camera, on stage and in the board-room. We examine body language, hand gestures, eye contact, voice control and so much more.

We brainstorm crisis messages and hone them with your team. We put these to the test in simulated interviews. We can also prepare interactive scenarios with skilled actors to test your responses in specific scenarios.

Diction and Voice

Speaking clearly and pitching your voice the right way helps you gain control and stay comfortable. We work with you on voice clarity, breathing and control so you come across as calm and assured.

On-Camera Presentation

We’ll give you insider tips into how to improve your on-camera appearance and body language. We'll get you familiar with performing on camera under bright lights so you can deliver when it matters.

Body Language

Here’s a tip: you need to look relaxed, but also alert. It’s not a posture most of us adopt in real life. The good news is that we have a set of really easy steps to get you into a state of “relaxed poise” for your next interview.

Overcoming Nerves

Find yourself nervous when in front of a camera, a journalist or a large audience? Don’t worry; we can transform even the most self-conscious individual into a confident communicator, regardless of how nervous you feel.

CrisisCommunications

Enact

Crisis Scenarios

Get a plan in place before a crisis hits. Our intensive crisis communication workshops model real-world scenarios to ensure your team can respond with clarity and composure.

Then we put your crisis messaging and spokespeople to the test with live simulations, interviews, press conference and challenging questions while a scenario is ongoing.

Plan

Brainstorm crisis scenarios at different severity levels. Understand impact on operations and design response measures.

Prepare

Nominate senior spokespeople and decision-makers, clarify their role and draft statements in preparation.

Practise

Time to go live! Practise with press conferences and challenging questions in a live simulated scenario.

BespokeSolutions

Tailored

Support

Every leader is different in their strengths, goals and obstacles. We design our sessions around what you want to achieve, and the specific barriers you want to overcome.

While ensuring the greatest confidentiality and discretion, we are privileged to have helped the highest levels of leadership master messaging, delivery and leadership presence.

Meet YourTrainers

Eve Hester

BBC-trained Eve Hester is one of the most experienced and respected director/journalists working in the Gulf region. She has directed and scripted a host of noteworthy projects all over the world, for broadcasters of international repute such as National Geographic, the BBC, CNN, NBC, CBC, Bloomberg, and RTE.

As a media trainer, Eve’s unique advantage is that she’s not just a trainer, she’s a “doer”. The skills she teaches in her training sessions are the same ones she uses on a daily basis in her work as a director, journalist and interviewer.

Eve has an in-depth knowledge of the Gulf’s government, society and senior figures. This makes her ideally placed to lead tailored media training to benefit top management and CEOs for companies in the region.

Hisham Wyne

HWM co-founder Hisham Wyne is the professional presenter, moderator and MC who leads the region’s biggest events. As a presentation skills trainer, his understanding of the art of public speaking has helped countless global executives and leaders find their authentic voice and transform anxiety into persuasive power.

An alumnus of the London School of Economics, Hisham has also spent decades behind the scenes, working as a messaging, narrative and policy consultant for Gulf government entities and large corporates. He focuses on helping leaders build powerful stories and then tell them effectively.

Trusted ByIndustry Leaders

"One of the most challenging yet fascinating experiences I had was learning how to be a public speaker and effectively communicate with the media. Thanks to Eve and Hisham, who guided me through every step, I gained new strategies and techniques that have certainly improved my approach. Their insights into how to engage with diverse audiences and manage media interactions were invaluable. A huge thank you to both of them for their expertise, dedication, and the lasting impact they've had on my communication skills!"

H.E. Ghadeer Hegazi

Assistant Minister,
Ministry of Planning, Economic Development and International Cooperation,
Egypt.

"Since 2022, HWM has been instrumental in reimagining the media skills of Wio Bank's spokespeople. Their tailored training sessions with our senior management and key spokespeople have been nothing short of transformative. Not only were the sessions impactful, insightful, and enjoyable, but they also yielded measurable and impressive results. We genuinely always look forward to future sessions with the exceptional HWM team."

Rima al Jareh

Head of PR & Communications,
Wio Bank PJSC.

"I had the pleasure of working with the brilliant team at HWM for media and crisis management sessions for the regional and senior management of the Group. They were extremely professional and delivered above and beyond my expectations. This is definitely the first of many more collaborations to come."

Ruwaida Abela

Assistant Vice President, Corporate Communications – Middle East,
Shangri-La International Hotel Management Ltd.

What started as a media training workshop quickly became a deep dive on effective message construction and delivery, which will be incredibly useful for our BBG ambassadors in their discussions on and offline with members and industry stakeholders around the UK and UAE trade relationship.

Katie Holmes

Marketing Manager,
British Business Group,
Dubai and Northern Emirates.

OurPodcast

Navigate tricky questions and make sure you don’t lose sight of your key messages. HWM co-founder Eve Hester hosts Media Matters: The Media Training Podcast – for anyone interested in improving interview performance.