More thoughts

Eve Hester, Director of HWM, speaking on stage during a CTW Global panel in Dubai

Why Context Matters: Before You Step Onto the Platform

Before you accept an interview, panel or speaking invitation, understand the context: why you’re there, what the organiser wants and what’s in it for you.

The word “crisis” typed on paper in a typewriter

When Things Go Wrong: Planning for a Crisis

Crisis communications planning is no longer optional. Here’s how to prepare your leadership team and spokespeople before something goes wrong.

Two businesspeople standing together in an office

Covid-19: Lead From the Front in a Crisis

When a crisis hits, silence creates a vacuum. Practical advice for leaders on communicating visibly, honestly and clearly under pressure.

Woman resting her head on a desk beside an open laptop

Working From Home – Video Conferencing Tips

Practical tips for looking, sounding and performing at your best on video calls, from camera angles and lighting to leading the meeting.

Photographer holding a camera at eye level

So You’ve Decided to Film in Dubai?

Practical advice from a UAE location producer on filming permits, local production support and the paperwork to prepare before you arrive in Dubai.

Cameras, lenses and audio equipment arranged on a floor

About Carnets and Why They’re Important

What an ATA carnet is, why the UAE asks for one when you bring camera equipment into Dubai, and how to get through customs without delays.

Photographer walking in the desert

Filming in Extreme Heat

How to cope with filming in the UAE’s summer heat, from scheduling your shoot to keeping your crew hydrated, protected and realistic about the day.