Creating
Your DeFi Story
Enabling
Mainstream Understanding
The biggest challenge facing DeFi and crypto founders is widespread acceptance. That’s where we at HWM help. As a boutique consultancy specialising in blockchain, DeFi, and crypto ecosystems, we partner with founders and teams to bridge the gap between technical brilliance and mainstream understanding.
Our DeFi Advisory services help founders distill what makes their project special. We hone your message and your story. We make it relevant to your audiences. Then, we train you to tell your story effectively and with impact to draw in bigger audiences. We train you to become your project’s most important champion.
From Complexity
To Clarity
Getting It
Right
Our superpower lies in simplifying the most complex crypto concepts — tokenomics, staking mechanics, governance structures, or real-world asset tokenisation — into narratives that investors, regulators, and everyday users can understand and believe in.
In a space often dominated by jargon and hype, we help DeFi and crypto projects earn trust through clarity. Our approach ensures that your project is not just technically sound but also understood, relatable, and investable.
Clarify Your Story
Why does your project matter? Who should invest and why?
Identify Your Audience
Are you looking for retail uptake and more awareness? Or preparing investors for an Initial Coin Offering? Let's find messages that resonate with your audience.
Upgrade Your Skills
You need to be a communicator as well as a builder. Our interactive storytelling workshops give you the skills to champion your project.
Our
Framework
Narrative Strategy
Shape compelling project stories that highlight the “why” behind the innovation, not just the “how.”
Messaging Architecture
Craft messaging frameworks that resonate across diverse audiences: from crypto-native developers to institutional partners and retail adopters.
Go To Market
We advise on positioning, launch strategies, and community-building tactics that maximise visibility and credibility
Founder Advisory
Coach founders and technical leaders on how to present their vision insimple, persuasive language that inspires con?dence
Meet Your
Trainers
Hisham Wyne
Hisham is the champion in your corner helping you get your story right and your presentation skills up.
A London School of Economics alumnus, he has 15+ years of expertise in strategy, messaging and narrative, helping condense complex ideas into stories that matter.
Importantly, he’s been actively involved in DeFi and blockchain projects since 2020, helping founders and builders explain their vision to their audiences. He’s also worked closely with DeFi regulators
Hisham is a media trainer and founder advisor, helping builders become communicators and project champions. He’s also a well-known public speaker and professional presenter, and has first-hand experience of what it takes to tell a good story.
Eve Hester-Wyne
BBC-trained Eve Hester-Wyne has an incredible background as a journalist, TV director and crisis comms professional. She’s your litmus test of whether a project’s story is working.
Eve has worked with broadcasters including BBC, National Geographic, CNN, NBC, CBC, Bloomberg, and RTE, and brings that experience to help DeFi founders wanting to represent their projects in mainstream media.
She’s also an expert in crisis communications, and is the ?rst in the Middle East to have completed the Specialist Diploma in Crisis Communications with the Chartered Institute of Public Relations (CIPR) in the UK.
